Ecommerce websites have been rapidly growing to meet the needs of customers. The need for attractive, high resolution, and good-looking images for a product is continuously growing because these sites are one of the most preferred ways of buying a product online.
One of the major factors determining the success or failure of a business is customer satisfaction. When customers are satisfied, they come back to buy again from your company. For this reason, businesses should always make sure that customers get what they want and need. This can be done by providing them with high-quality products and services and making good use of innovation and technology to improve sales.
Many businesses use images as a marketing tool because they generate more sales than the ones that don't have any images. Images catch customers' attention easily and at times, help them to make their final decision about which product or service to buy from the company. For this reason, business owners should know how to use high-quality images.
If you don't believe that images can make or break your business, check out these stats on the emotional connection images create with customers: -
■ The percentage of people who say an image affects their buying decision is 85%. (Adobe)
■ Customers are 85% more likely to buy the product if it comes with an image. (Adobe)
■ The conversion rate of sites that incorporate images in their design goes up by 96%. (CoSchedule)
■ Sixty percent of customers will not buy a product if there aren't good quality images along with it. (HubSpot)
■ Customers are 150% more likely to purchase a product or service with an image attached. (HubSpot)
There are various ways to boost your e-commerce business with image background removal. Some of them include:
Adding Value to Your Product Images -
If you take good quality images, it will add value to the products you put on sale because customers feel more confident about buying your product when they know what it looks like. They will not have doubts about the image not matching the product or what they are purchasing.
Branding -
Using good images will help you brand your business properly. Having good, high-quality product images can make you look more professional and give people confidence in your company. At times, businesses have to deal with counterfeit products being sold using their brand name, so by using images, you will be able to prevent this and protect your brand name.
Higher Conversion Rates -
You can never go wrong with offering quality customer service and providing good images is part of that. If you manage to take high-quality product images, customers will find it easier to buy from your company because they know what they are purchasing. You can also increase your conversion rate by offering different images of the same product. For instance, you could show the front view, back view, top view, and bottom view for an item to give your customers a clear look at what they are buying.
Variety -
Images with a clear background will help you showcase a wider variety of products to customers. This can result in more income for your business because you will be able to sell different products regardless of the season or time of year.
Attractiveness -
The appearance of your business is important and having high-quality images will make it look more attractive, which might bring customers who want to buy from that store.
Better Customer Experience -
Customers want to have a good experience when shopping online, so by providing them with images of your products, they will feel more confident about buying from you, and the chances of making sales will go up.
Final Verdict
Now that we've discussed the importance of having good quality images to help improve your business, it's time to take action and start doing what is necessary to provide the best possible images for your products. You can rely on a professional image background removal tool like Autoremov for the best quality product images.